Brand · Logo variants

Logo variant explorations

Fresh · 1d

Generated 2026-04-28 via Nano Banana Pro. Four axes, four variants each = 16 micro-variations of the current SA logo. All very slight — same DNA, different tweaks. Pick what resonates and we lock it as v2.

Current canonical reference
SPARK AUTOMATIONS — current logo
Axis 1 of 4

Star size

How big should the star be relative to the wordmark? You mentioned "the star a bit smaller" — variants C and D test that direction; A and B keep current/larger.

Star size axis: 4 variants
Astar 110% (slightly larger)
Bstar 100% (current)
Cstar 90% (slightly smaller)
Dstar 80% (noticeably smaller)
Axis 2 of 4

Wordmark typography

Same logo composition, different font choices. You mentioned "a similar font" — B is the closest sibling of current; C and D push slightly further.

Typography axis: 4 variants
AInter Bold (current)
BInter SemiBold (lighter)
CAvenir Black (rounder geometric)
DCondensed (narrower glyphs)
Axis 3 of 4

Star geometry

Subtle shape variations within the same 4-pointed star silhouette. The diamond cutout and the arm waist are the levers.

Star geometry axis: 4 variants
ACurrent
BChunkier arms
CThinner arms
DLarger central diamond
Axis 4 of 4

Wordmark layout & alignment

How the wordmark spaces and aligns with the star. Tracking, baseline alignment, vertical relationship.

Wordmark layout axis: 4 variants
ACurrent
BSPARK tracked tighter
CAUTOMATIONS tracked looser
DStar aligned to SPARK only