Logo primary lockup
1254×1254 JPEG, square asset, horizontal layout inside. 4-pointed star with diamond negative-space center on the left, "SPARK" / "AUTOMATIONS" wordmark to the right. Black on white. Monochrome only — no gradients, no color fills, no shadows.
Variants delivered 2026-04-27
All variants are parametric SVG (no raster traces), < 1.3 KB each. Inter loaded via the same rsms.me CSS already used by this page. JPGs remain canonical until the SVGs are signed off in production use.
logo_star.svg
Mark only · 256×256 · loading screen, hero accent, large avatar
logo_horizontal.svg
Default lockup · 1200×400 · header, doc cover, email signature, invoice
logo_stacked.svg
Vertical lockup · 600×800 · social avatar, app cover, deck title
logo_horizontal_white.svg
Dark-surface variant · 1200×400 · navy backgrounds, video lower-thirds
logo_mark_24.svg
Favicon · 24×24 · solid silhouette (outline collapses below 24 px); use at 16, 24, 32, 48 px
Color monochrome + functional accents
Core
Ink#0A0A0A
Paper#FFFFFF
Off-paper#FAFAFA
G900#171717
G700#404040
G500#737373
G300#D4D4D4
G100#F5F5F5
Functional accents (use sparingly)
Warn#B45309
OK#15803D
Info#1E40AF
Stop#991B1B
All accents are muted/desaturated by design — full saturation breaks the monochrome posture.
Typography Inter
Open-source, geometric sans-serif, full weight range. Fallback to system geometric sans (Futura, Avenir, Helvetica Neue, system-ui). Get it: rsms.me/inter.
Display · 32–48px · Weight 800 · Tracking -0.02em
Spark Automations
H1 · 24px · Weight 700 · Tracking -0.01em
Internal Dashboard
H2 · 18px · Weight 600
Active Clients
H3 · 14px · Weight 700 · 0.05em uppercase
Hot Deadlines
Body · 14–15px · Weight 400
Pablo holds vision and direction. Spark executes within scope: org, monitoring, drafts, scheduled jobs, brand upkeep.
Caption · 12px · Weight 500 · 0.02em
Updated 2026-04-27
Mono · 13px · ui-monospace
Spark Automations/Internal/dashboard.html
Voice how SA writes
| Do | Don't |
|---|---|
| Direct, declarative, structural | Hype, exclamation marks, emoji |
| "Spark Automations builds and runs your operations stack." | "We're a passionate team of automation experts!" |
| Tier the certainty of claims | Performed certainty / vague hedging |
| Match reader's register (bilingual EN/ES) | Default-monolingual marketing tone |
| Say what something is before what it does | Lead with benefits before defining the thing |
Application Checklist before publishing
Logo present, correct lockup, correct color for the background
Inter (or geometric sans fallback) is the only sans-serif used
Color palette restricted to monochrome + at most one functional accent
No gradients, drop shadows, or saturated brights
Voice matches the table above
SA brand is not mixed with Horus Loves Vision brand on the same surface